Want your content to convert more strangers into customers? Stop making these 3 mistakes.

After helping 1000s of Healers, Therapists, Light Workers, and Life Coaches, one thing is crystal clear: we are great at healing but not necessarily in creating content that converts.

Often the first line of their content is the issue. As Healers, we want customers to know about the benefits of the wonderful healing modality we use.

Often Healers would start like this: "Powerful Reiki Healing." Reiki is an ancient Japanese technique to bring universal source energy?

You've lost me and probably many more potential customers.

Mistake No. 1

As they say, the first impression is the last impression.

So how do you fix it?

Fix the Headline - The First Line

The first line of your copy needs to get their attention.

The simplest way to get their attention is to connect with a deep pain point(need) or desire(want) of your potential customers.

For e.g.

Want to end the chronic anxiety?

Or

End the Anxiety, without medication or complex meditation.

What's different about the above two lines?

It gets to the key problem faced by your potential client and gets their attention right away.

Problems get the attention of the prospect(stranger) right away!

However, you need some more ingredients to really grab their attention.

Mistake No. 2

Who are you Targeting?

The previous headlines were nice, but missed out on the context of who it is for?

Here's a vital question: Chronic Anxiety about what?

a) Chronic Anxiety working in a loud office full of people

Vs

b) Chronic Anxiety which creeps up with old age

Completely different things right?

When you get the problem right, and the targeting audience right, suddenly your copy, content leaps out and gets the attention of the right audience.

Got it? Kapish?

Mistake No. 3

Not telling them Why You?

This is in two parts:

Part1: Your Credibility and Authority

Why should they listen to you?

What's the reason?

For instance, after attending my AI-Masterclass

Almost every single attendee says things like:

Vikas called it "superb",

Girija Acharya said "wow",

RAAJEEVVV said it was "just too good",

Patti Baker found it "pretty cool",

ParthaPratim Pal described it as "awesome",

Soma Chatterjee called it "amazing", and

Deepika Murthy gave us high praise saying, "this stupendous zoom program was an ORGANICALLY INTELLIGENTLY curated, presented and explained content on ARTIFICIAL INTELLIGENCE! Brilliant for both starters and established healers and therapists to take our work to a broader audience with a larger reach! Thanks, Sanjay for this!!!"

Part2: Why your solution

For instance, it's not just any AI-Masterclass; it's an AI-Masterclass exclusively for Healers, Therapists, Life Coaches.

But what if I called it "AI Alchemy for Holistic Healers" or "AI Mastery for Holistic Practitioners: Your Ultimate Masterclass"

When you create a unique, new, novel solution, something they haven't encountered before, that helps get their attention even more.

To summarize:

a) Fix the Headline - Connect it to a deep pain point(need) or desire(want) of your potential customers

b) Target / Contextualise it - problem + targeting audience

c) Why You - Credibility + Your Unique Solution

P.S. If You'd like to learn how to use AI to create content fast and at scale, look up "AI Alchemy for Holistic Practitioners" https://tap-abundance.com/ai-alchemy-india

??